If you're wondering how two big annual retail events — Prime Day and Black Friday — will play out in 2020, this article will fill you in and tell you how to look for deals.
Prime Day and Black Friday 2020: Everything You Need to Know
Table of Contents
Prime Day 2020
When Is Amazon Prime Day 2020?
Prime Day is usually in July, but Charis says, "What we know right now is it will be in the fourth quarter. Whether it will be in October or rolled into holiday sales during the month of November remains to be seen."
What Can You Expect for Prime Day 2020?
Clark says shoppers may need to adjust their expectations if they’re looking for the kinds of items that are usually on sale on Prime Day.
"Prime Day has always been about, 'Wouldn't it be fun to have this gadget or this gizmo?' But this year, because they probably have a lot of excess inventory of things people haven't been buying, I'm expecting Prime Day to offer some really good bargains — better than Amazon has offered in the past."
Charis says Prime Day will be an opportune time to pick up some household supplies, among other things. For example, Amazon is currently offering $15 off a household essentials purchase of $50 or more, but these types of promotions tend to end quickly," she adds.
- Holiday gifts
- Amazon devices
- Household appliances
Will Other Retailers Offer Prime Day Sales?
Black Friday 2020
"This year the point at which the psychology switches and prices will start going up will be the weekend of December 11," Clark predicts.
How Will Black Friday Be Different This Year?
He says retailers will continue the recent trend of trying to get shoppers to the stores and online much earlier — and trying to get them to stay much longer.
Will There Be a Lot of Thanksgiving Deals?
Clark says because some big-box retailers are switching to an online-only model for Turkey Day, that’s where all the deals will be.
Going forward, Clark says shoppers will have to come to grips with the end of the concept of a three-day sale weekend following Thanksgiving.
Best Shopping Tips
Here are some of Clark and Charis’ best shopping tips for Amazon Prime Day and Black Friday.
1. Check the Competitors
On Amazon Prime Day, Charis says you should "Be sure to check out the competitors such as Walmart, eBay, or Best Buy because it's likely they may have better bargains. Last year, I bought a 3.5-qt air fryer for $35 at Walmart. We use it almost every other day!"
2. Buy What You Need
“I would caution people to spend responsibly and don’t shop just because it’s a deal,” Charis says. “Shop if you have the money and you really need or could use or gift something.”
Clark says impulse buying is easy to fall into, especially online. See Clark's #1 tip to avoid impulse shopping online.
3. Order Early
4. Try Curbside Pickup
Clark says if current shipping issues are any indication, you can expect delivery delays from retailers this holiday season.
The deals will be plentiful for both Prime Day and Black Friday. In addition to those two days, shoppers will be able to get bargains way before the holidays this year. But Clark has one note of caution:
"Don't exhaust yourselves. It's going to be a marathon," he says. "There will still be some of the best deals happening on Thanksgiving Day and maybe Black Friday, but they'll tend to be on off-brand TVs and things. But as far as how it's really going to play, it's going to be a continuous series of sales, starting around Halloween."
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