Exchange between the BLM demonstrator and passerby gets NCRM’s attention

WATCH: Exchange between BLM protester and passerby gets NCRM's attention

MEMPHIS, Tenn. — The Chief Marketing Officer for the National Civil Rights Museum said the exchange between a Black Lives Matter demonstrator and the passerby is raising a lot of questions about how residents feel about who is living in their communities.

After that video went viral, protesters stood outside of Lloyd Crawford’s business.

RELATED: Exchange between Black Lives Matter demonstrator & passerby spreads on social media

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Crawford said he works in the 9000 block of Garden Arbor Drive.

Protesters said they were there to send a message: Black Lives Matter.

“Are you from Germantown you’re not from Germantown,” said Crawford in a video filmed by Eddie Nelson. “Ok but you’re sitting here in my town, promoting your violence.”

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The viral video of Crawford has gotten millions of views across the country is sparking a lot of debate about race.

It’s getting the head of the National Civil Rights Museum’s attention.

“I really would hope though that folks would think about the reasoning for the messaging and not assume that there is anything other than that happening,” said Faith Morris, Chief Marketing Officer for the museum.

Morris said as we see more Black Lives Matter Protests, that could cause even more tempers to flare.

“It’s angering other people, there are territorial issues, people don’t want folks coming into their communities,” Morris said.

Crawford, who’s a financial consultant in Germantown, told FOX13 in an exclusive interview that he did not say anything racist.

Marlo Matthews said doesn’t see it that way. Matthews took to Facebook after the social media post got his attention.

“It’s no longer just your neighborhood, this is our neighborhood like he said this is my Germantown, no this is our Germantown like we all do business here, we all raise our kids here,” Matthews said.

The mayor of Germantown released a statement saying in part: “The voice of one individual does not represent the voices of more than 40,000 people who call Germantown their home. Our Community values a culture of excellence and kindness, and this incident does not reflect who we are as a community.”