Harley-Davidson cuts ties with West Tennessee dealership

Harley-Davidson cuts ties with West Tennessee dealership

UNION CITY, Tenn. — Harley-Davidson has cut ties with a West Tennessee motorcycle dealership following allegations of racists posts on social media, a spokesperson confirmed.

Dealer Russell Abernathy of Abernathy Harley-Davidson in Union City, Tenn. allegedly made racist comments on Facebook.

Harley-Davidson released the following statement:

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Racism, hate or intolerance have no place in our world including within the Harley-Davidson community, employees, dealers or riders. We recently became aware of racist comments posted on one of our dealer owner’s Facebook page and immediately started a review process. We will not tolerate this type of behavior in our network, and we have announced that the dealer owner in question will no longer be part of our dealer network. Harley-Davidson is committed to diversity and inclusion. We strive to create a welcoming environment for everyone. 

Russell Abernathy has denied making the post.

The following statement was posted on the Abernathy’s website:

Regarding the social media post attributed to me on 6/12/2020. I, Russell Abernathy, did not post this comment and reject the content of it. I, and by extension Abernathy’s Harley Davidson, have been and will always be welcoming to all riders regardless of race. The derogatory nature of the comment in no way aligns with my personal beliefs or that of Harley Davidson Motor Co. It personally saddens me that this post has caused such wide-reaching pain to those that have already been subject to so many social injustices. I vow to make certain that Abernathy’s Harly Davidson provides a positive environment of diversity, equality, and inclusion for all.