Nonprofits, Kroger announce fund for Collierville shooting victims

MEMPHIS, Tenn. — Multiple groups announced Monday morning that they have established a fund to help with the aftermath of the Collierville mass shooting at Kroger.

The Community Foundation of Greater Memphis, Kroger Delta Division and the National Compassion Fund (NCF) are 501(c)(3) nonprofit that distributes charitable contributions in the aftermath of mass casualty crimes.

Kroger said they are kicking off the fund with a $1 million donation.

Monday’s announcement means the establishment of the Collierville Survivors Fund to benefit those impacted directly by the mass shooting at a Kroger grocery store in Collierville, a release said.

Tax-deductible donations can be made at

All funds donated will be distributed to the family of the deceased victim, Olivia King, as well as those injured, and those who were present in the store and experienced psychological trauma.

The National Compassion Fund is not new to dealing with helping after mass shootings.

”Since 2014 this will be the 20th fund that we have administered for a mass casualty event. We have helped folks in Las Vegas, Orlando, Parkland, FL, and in 2015 we administered a fund in Chattanooga after their terrorist shooting,” said Jeff Dion.

Jeff Dionis part of the National Compassion Fund made the announcement Monday morning on the steps of Collierville Town Hall.

You can donate online and at Kroger checkouts.

“With the National Compassion fund, 100% of the money donated goes to the victim of that crime.” Dion said

You can also donate to the campaign and at Kroger checkouts.

“Even after many trying months in which the pandemic and its economic consequences have continually tested our community, Mid-Southerners are once again showing their extraordinary generosity in a moment of need,” said Sutton Mora, Executive Vice President and Chief Operating Officer of the Community Foundation. “We are grateful to be part of this effort that effectively and efficiently connects donors’ heartfelt giving with everyone impacted by the horrific incident.”

The fund will be managed and operated by NCF.

“Our hearts go out to the entire Collierville community,” said Jeffrey Dion, Executive Director of the National Compassion Fund. “We are honored to join forces with the Community Foundation of Greater Memphis and VictimsFirst to increase charitable giving and help meet the overwhelming needs of the survivors of this atrocity. We stand in solidarity with all of those impacted by gun violence.”

According to a release, Kroger Delta Division will accept customer donations at the register at any area Kroger Store, as well as will make a sizable donation to the Collierville Survivors Fund through its corporate foundation.

“We care deeply about our associates, customers, and the Collierville community, and that’s why we are seeding the fund with a $1 million donation from The Kroger Co. Foundation,” said Victor Smith, president, Kroger Delta Division. “We are committed to helping those impacted by this heartbreaking tragedy grieve and heal.”