LOS ANGELES — Tyra Banks is expanding her business and brand to theme parks.
The former model, talk show host and constant entrepreneur announced Modelland, a "first-of-its-kind experiential attraction" that will open in Los Angeles later this year.
According to a news release, the theme park will celebrate all forms of beauty and will create a user-generated content community of diverse voices -- all ages, races, genders and generations will be able to join. WWD reported that the theme park was funded by Santa Monica Place shopping center owner and operator Macerich and others.
“Modelland has been 10 intense years in the making,” Banks said in a statement. “It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty. Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”
Modelland won’t be temporary. It will be a permanent attraction at Santa Monica Place, an open-air shopping center with dining and entertainment options.
"It's a permanent attraction anchoring the mall," Banks told WWD. "I'm inspired by Disneyland, a place I went to a lot as a child. There is a storyline I have been working on for a year. Anybody can enter and feel like a model."
The attraction will be fantasy-based and have multilevel ticketing, but the shop at the theme park will be available to all.
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