RHAYADER, Wales — A Welsh hardware store’s low-budget Christmas advertisement has plucked the heartstrings of consumers worldwide.
Hafod Hardware, a family-owned store in the Welsh town of Rhayader, debuted its 2019 Christmas spot Sunday, and the Internet simply cannot get enough, Time magazine reported.
The spot, which cost only $130 to produce, features owner Tom Jones’ 2-year-old son Arthur while he helps out around the store and encourages viewers to “Be a kid this Christmas,” Time reported.
Jones, 30, told the Evening Standard he runs the store with his wife Laura and his parents.
“We just make it for fun, really. We try and put a bit of a spotlight on small independent businesses that you get in rural areas where we are, and we try and show that we can offer just as much as your high street chains,” Jones told CNN, noting this is the third year he has produced a commercial specifically for the holidays.
According to the Evening Standard, the homemade two-minute spot features not only Arthur serving customers, cleaning the shop and even wrapping presents but cameo appearances from his dad, grandparents and great-grandparents as well, making it a full-on family affair.
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