Bluff City Baby: Local program promotes early literacy for newborns

Bluff City Baby: Local program promotes early literacy for newborns
Bluffy City Baby partners with area hospitals to give parents of newborns backpacks filled with items for nurturing, talking, reading and playing.

MEMPHIS, Tenn. — Read901 has launched a program to encourage early literacy for Memphis-area newborns.

The Bluff City Baby program encourages new parents to make reading a part of family life, according to a release from Read901.

The organization is a citywide literacy initiative powered by Literacy Mid-South.

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Bluffy City Baby partners with area hospitals to give parents of newborns backpacks filled with items for nurturing, talking, reading and playing.

(READ901)

Each backpack includes a literacy magnet and guide, a board alphabet book, a crinkle sensory book, diapers, a bib, a onesie and a congratulatory letter.

Regional One is the latest hospital to partner in the program, according to the release.

Bluffy City Baby began as a pilot program at Methodist South Hospital last January.

The program also has plans for expansion with hospitals across Shelby County, according to the release.