NASHVILLE, Tenn. — The state of Tennessee has launched a campaign that urges all Tennesseans to adopt preventive health measures to slow the spread of coronavirus.
“Do your part, stay apart” features Governor Bill Lee, First Lady Maria Lee and Tennessee celebrities, according to a press release.
Dozens of music artists, athletes and sports organizations who collectively reach millions of Tennesseans will join the campaign via social media.
“COVID-19 is a serious threat to the health and livelihood of our state that must be treated seriously by Tennesseans so that we can slow the spread of this virus, keep our people healthy and get our lives back to normal as soon as possible,” Lee said. “Involving influential Tennesseans will help us reach more of our citizens to drive home the message that the only way to beat the virus is to stop it from spreading."
The participants have recorded messages from the safety of their homes to emphasize that Tennesseans should stay home as much as possible and avoid gathering with friends, at church or in any unessential activity.
In addition to preventive health behavior, the message encourages Tennessee citizens to watch out for neighbors, especially those who may be vulnerable to illness.
The campaign will launch initially on social media and will soon be supported by broadcast partners Charter Communications (Spectrum) and Comcast, as well as the Outdoor Advertising Association.
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